Thai Airlines Complement TCEB’s New Strategy to Attract More Travelers for Mega Size Events

16th Jun 2016

Three Thai-based airlines – Thai Airways International (THAI), Thai Smile Airways and Bangkok Airways will join Thailand Convention and Exhibition Bureau’s (TCEB) new “Big Thanks!” campaign. The airlines will be a part of the “Thailand Connect Beyond the Capital" package, offering international business customers the opportunity to discover the diversity of Thailand.

TCEB has today unveiled its new strategy for the year. The   key strategies of it will be to attract more mega-sized events (those with a large number of travelers) by allocating a sales promotion budget under the “Big Thanks!” campaign.

President of TCEB Mr. Nopparat Maythaveekulchai said:

To promote the meetings and incentives travel (M&I) sector in 2016, under our WIN strategy, TCEB will focus on attracting Mega Size Events with more than 2,000 international delegates by establishing the Thailand “Big Thanks!” sales promotion campaign, especially for organizers, With high spending power every Mega Size Event can help inject healthy MICE revenue into our economy.

The “Big Thanks!” campaign started on 1^st October, 2015 and will last until 31^st December, 2017. The campaign was developed to help the M&I sector through a financial subsidy scheme of up to two million baht for Mega Size events with over 2,000 international delegates. The requirements demand that they spend at least three nights in Thailand and that each group has at least 100 delegates.

The group organizers will receive 1,000 baht per delegate for transportation support, up to a maximum of 300,000 baht per one group. Applications are open until 30^th September, 2016 for the travel period until the end of the year, 31^st December.

TCEB president also added:

In addition to China, key source markets for Thailand’s M&I sector also include other Asian countries. Secondary markets include the EU, US and Oceania, while emerging markets where we closely monitor and start to create awareness of the Thai MICE industry range from Eastern Europe, the Middle East and Latin America. In 2015, Thailand welcomed a total of 1,095,995 MICE travellers from around the world, generating 85,857 million baht MICE revenue. Of these, 516,663 travellers and 44,533 million baht were from the M&I sector.

Related Airlines

• Bangkok Airways
• Thai Airways
• Thai Smile

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