AirAsia'New Identity, New Campaign

24th May 2012

Low-cost airline AirAsia has declared its new commercial identity to signify its so-called '10 Awesome Years!' campaign, which includes new weekend uniforms for its staff and a new TV advertisement.

This new campaign was presented in December of 2011, concurrent with the airline's 10th anniversary.

Kathleen Tan, the Regional Head of Commercial for Air Asia, emphasized the different changes and future plans and proposals in the works. She also said that in Air Asia they even if they offer low air fares, it doesn't mean that passengers will not be given the best treatment that they deserve. She further added that their airline's branding has always symbolized being bold, pioneering, dynamic, and progressive in everything that they do.

Ms. Tan is delighted to see the company have a new look and feel. She termed the changes as the company like having a 'facelift.'

She also praised the airline's CEO for being a good company head and for all his efforts. In her exact words, 'The credit goes to our Group CEO, Tan Sri Tony Fernandes whose individual charisma and dynamism has breathed a lot of life into the AirAsia brand.'

But apart from the new uniforms and advertisements, also included in the campaign are the elimination of fees for counter check-ins, reduction of baggage prices, and adjustments for meal costs.

Further announcements will be made, which may include the route schedules for Air Asia Japan very soon.

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