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Thai Lion Becomes IATA Member
6th Sep 2016
In a deal officiated last Friday, the International Air Transport Association (IATA) welcomed another member to its organization. The low-cost Thailand carrier, Thai Lion Air (TLA) joined IATA in a move that it hopes will help it grow even more.
The carrier has thus become one of 265 members of IATA.
TLA has thus become the first Thailand-registered LCC to join IATA. Airline’s Managing Director Darsito Hendro said that the membership in IATA will be crucial to its international expansion.
He said:
Thai Lion is expanding internationally, already covering Singapore, Indonesia and Myanmar, with Vietnam next and India and Australia on our radar screen.
Darsito also pointed out the numerous benefits Thai Lion will accrue as a member of the International Air Transport Association. For instance, membership in IATA enables the no-frills airline to tap into the IATA-based travel agent network and expand its distribution through bank settlement plans and global distribution.
In addition, TLA will also gain more visibility among fellow IATA members, opening the door for previously difficult codeshare and interline agreements with other airlines. This willhelp TLA, a part of Lion Air Group from Indonesia attract more passengers.
TLA was accepted into IATA after successfully passing this body’s globally recognized operational safety audit in 2015. No one is accepted into IATA without passing this audit.
What’s interesting is that most low-cost carriers are reluctant to join IATA and its membership mostly comprises of full-service airlines. However, a spokesman for IATA said that membership in the organization is open to all carriers, operating both scheduled and non-scheduled services that maintain registry on IATA’s operational safety audit list.
The spokesman said:
We have always welcomed all airline business models to become members, including low-cost carriers.
Together with Thai Lion, four other carriers joined IATA, including China’s Loong Air, VietJet Air, Lao Airlines and Mauritania Airlines. All are LCCs.
Membership in IATA will allow Thai Lion, but also the other four airlines, to gather more support for their best business practices.
According to IATA’s spokesman, TLA and other new and old members have an opportunity to influence the air travel industry by introducing new distribution capabilities, smart security or simplifying business initiative.
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