Bangkok Airways Partners with Sabre

26th Feb 2016

AirAsia Plane

Thailand-based regional airline, Bangkok Airways will be one of the first in the industry to implement Revenue Optimizer solution created by Sabre, after it has signed a deal with the top technology provider for the travel industry.

Speaking about this Sabre AirVision Vice President Darren Rickey said:

Optimizing all aspects of traditional and emerging revenue streams is a primary challenge facing carriers today. Gone are the days of focusing on revenue per seat. To be competitive, airlines must optimize all revenue sources including partnerships and ancillary products. Revenue Optimizer supports this transformation and furthermore will allow airlines to offer more personalized services.

Peter Wiesner, advisor for Network Management at Bangkok Airways said:

Sabre’s innovative offering allows us the ability to manage and steer codeshare partner demand, which is an important component of our business model. With the implementation of Revenue Optimizer, we can better leverage customer demand across various revenue streams, including partner airlines and ancillaries, while minimizing revenue opportunities.

Revenue Optimizer Allows Airlines to Better Understand Their Passengers

Revenue Optimizer improves the airlines’ understanding of customer profiles and allows them to better and faster respond to passenger demands. At the same time, the solution makes sure that the airline can efficiently price and sell their seats.

In addition, Revenue Optimizer also improves analyst productive via intuitive and targeted workflows, which are supported by a consumer-grade user experience. The solution delivers actionable commercial insights to analysts and delivers total revenue optimization by supporting improved revenue management decisions.

Finally, Revenue Optimizer allows airlines that are using it to better respond to the fast-pace market conditions and set themselves apart from the rest of the industry.

 Vice president and regional general manager of Sabre Airline Solutions for Asia Pacific Dasha Kuksenko said the following about Sabre’s partnership with Bangkok Airways:

Bangkok Airways utilizes Sabre’s technology as a key enable to ensure success. As a longstanding customer, their decision to [partner with Sabre to launch Revenue Optimizer signifies trust in Sabre’s ability to deliver a solution that will help propel their business forward and drive real business value.

Sabre Corp. provides technology for hundreds of airlines and thousands of hotel properties, including American Airlines. The company also has customers in over 160 countries.

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