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Nok Air Sees Faster Growth At Its New Hub
16th Sep 2014
Officials of the budget carrier are very excited on the prospect of a faster growth at its new home at Don Mueang International Airport.
In 2012, the Thai government designated Don Mueang as the country's hub for low-cost carriers following the explosive growth of LCCs operating in the country that constrain the designed capacity of the newer and main gateway, Suvarnabhumi Airport.
The move was primarily to decongest Suvarnabhumi Airport, which has already been operating above its capacity at 45 million annually.
Nok Air has just moved its base of operations to Don Mueang to better position itself in its fight against its rivals which have been operating at the older airport several months ahead already.
Lately, it has welcomed its strategic partner, Scoot, to its new home in a festive mood complete with balloons and a few performances befitting a colorful event.
To recall, Scoot, the budget affiliate of Singapore Airlines, has an interline agreement with Nok Air. More recently, the two budget carriers entered into a joint venture to form a long-haul brand called NokScoot.
The new airline is designed to take on AirAsia's own long-haul brand subsidiary, Thai AirAsia X, which also operates at Don Mueang Airport.
The two airlines hope to find synergy in their operations in a common hub at Don Mueang. Soon, NokScoot will also be calling the country's oldest airport its home.
Nok Air was borne out of the growing popularity of low-cost travel in the country with the arrival of Thai AirAsia in 2004 which has since been eroding Thai Airways' share in the domestic market.
To date, Nok Air has carried no less than 8 million passengers annually across its domestic network. Thailand has a population of 65 million people, 25 million of whom are said to be air travelers. According to the budget airline's CEO, Patee Sarasin, the potential for growth is high especially now that the country's political atmosphere is back to normal again.
The airline currently operates 24 routes to 24 domestic destinations from its hub at Don Mueang Airport. It keeps a fleet of 16 narrow-body B737-800 jetliners and 3 turboprops.
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