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AirAsia And Tune Group Launch BIG Loyalty Program In Thailand
10th Mar 2012
AirAsia's BIG Loyalty Program, a collaboration between the Thailand budget airline and Tune Group, was publicly launched nationwide Wednesday.
The global loyalty program enables members to earn points each time they travel or shop with partner companies worldwide, and exchanging the points they've accumulated to redeem rewards, which include airfares for AirAsia and AirAsia X flights.
As part of the BIG Loyalty Program launch, new members applying online on or before March 31, 2012, are eligible to receive 250 BIG Points for free. This offer is exclusively for residents of Thailand, and with membership, they get a chance to earn double points when shopping at participating stores during the limited time offer.
The BIG Loyalty Program is a borderless global loyalty program open to people aged 2 and up from any nationality across the globe. Members are dubbed 'BIG Shots' and are issued a BIG Shot ID featuring their name and membership identification number. Presenting the Big Shot ID at participating stores, companies, establishments, retailers, and other BIG program partners allows Big Shots to earn loyalty points known as 'Big Points'
BIG is a Thai subsidiary of the Southeast Asian low-cost carrier and the budget hotel brand, Tune. Its global loyalty program was successfully launched in Malaysia and Indonesia in the last quarter of 2011.
AirAsia's subsidiary brands will be taking part in the loyalty program, including AirAsiaGo, AirAsiaRedTix, AirAsiaCourire and AirAsiaMegastore. BIG members can also accumulate points with purchases at any of the airline's partner companies, which include Avis, Hertz and Budget car rentals, Hilton HHonors, and local Thai companies including Dtac, The One Card, Black Canyon, SSP (Restaurants at Suvarnabhumi Airport), KPI, Garmin and Vertec. Local banks accepting BIG include the Bangkok Bank, Kasikorn Bank, Siam Commercial Bank, TMB, Thanachart, KTC, as well as Citibank and Diner's, and magazines and publications from the MEI group.
Meanwhile, the Tune Group currently has 17 hotels across the globe where BIG members can stay to earn BIG Points. Shopping at over 2,000 ShopBIG stores online will also bring in BIG Points that can be redeemed for AirAsia flight seats that start at 500 BIG Points.
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