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Bangkok Airways Looking to Attract Indian Travellers to ASEAN
27th Jul 2016
Thailand-based Bangkok Airways is making plans to welcome more Indian travelers to the ASEAN region by providing them seamless connectivity to the ASEAN route it covers.
On the plans Asia's Boutique Airline has for the Indian market, Regional Director of Sales for South and South East Asia and Middle East Komkrit Ngamwongwirot said:
Currently we have a flight on Mumbai route which is doing extremely well. The load factor is above 90 during peak seasons and in low season is around 70 per cent. As of now for expansion we are looking at a few Tier I and II cities in India.
He added:
If we get traffic rights, we will increase our network in the Indian market. India is a very high potential market for us. We would also like to increase frequency on Mumbai route, but as of now it is not possible as we have exhausted our capacity.
Bangkok Airways to Expand Partnership With Jet Airways
Bangkok Airways has earlier this year entered a loyalty programme partnership with the biggest airline in India, Jet Airways. According to the arrangement the two carriers have made, frequent flyers can redeem reward points when travelling on each other’s network.
In addition to this, Bangkok Airways is also looking into expanding its partnership with Jet Airways and add more services to the Indian market. Speaking about this Mr Ngamwongwirot said:
Currently we have a partnership with Jet Airways in India which is working very well for us. But soon we need to expand our partnership with Jet, so as to provide much better service in India.
How Bangkok Airways Can Tap Into the ASEAN Region More?
Bangkok Airways now sees excellent opportunity to tap into the huge potential of the ASEAN region. On the carrier’s plans for Cambodia, Myanmar, Laos and Vietnam, following the addition of four flights per week to Da Nang, Ngamwongwirot said:
We are dominant in the ASEAN region with three routes to Myanmar, two cities each in Laos and Cambodia, and we just started a flight to Vietnam. We are now looking to increase more cities in Myanmar. Cambodia is doing extremely well as their economy is growing. In Laos, we are looking to connect the smaller cities with our Tier II cities.
He concluded:
We are looking to attract Indian travelers to these destinations, as we all are one single community and we want to increase tourism to all these destinations. We see a good market in India for these destinations.
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