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Thai Airways Looks to a Better 2016 with More Experts
30th Dec 2015
After a poor 2015, in which it had to cut several routes, most notably to the United States, struggling Thai Airways International is looking to turn around its fortunes in the next year. For this, the airline is planning to recruit several experts, particularly in the field of finances.
The carrier has already recruited four new people for accounting, human resources, sales and finances, two from CIMB and one from Emirates and Berli Junker Jucker each. The company also needs an expert for revenue management and possibly one specialist for sales agents.
This is not the end of THAI's search for new faces, though. President Charamporn Jotikasthira said this on Monday:
'Newcomers can be anyone, local or foreigner. We are seeking qualified persons to help us grow next year, the year of commercial and sales reforms.'
In addition, the airline is said to also be pondering recommencing some of its previously canceled routes, including those to US. This should happen either late in 2016 or early 2017. The carrier had to sack several routes due to mounting costs on them.
THAI projected its revenue for the year to be Bt190 billion, but now expects it could reach Bt200 billion. In the last nine months of 2015, the airline suffered a loss of Bt16 billion.
In addition, the company also expects its yield to go up by 7 per cent in 2016. This is exactly how much its current yield is lower than the market rates.
Thai Airways also plans to get its revenue up by 17 per cent in the year to follow by improving cabin factor from 73 to 80 per cent.
Furthermore, the carrier will also get a new IT system in the next six months to deliver digital and online media to customers. This, the airline believes, will bring its online revenue up from 14 per cent today to 20 per cent in 2016, and eventually to 30 per cent.
THAI also plans to get rid of 42 planes in the future. The carrier already sold 19 aircraft this year and has 10 Airbus A340 and two Boeing 747 jets ready to go on sale.
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