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AirAsia is 2013 Best Budget Airline in Asia
3rd Sep 2013
The honor is the result of the annual poll conducted by Smart Travel Asia for its annual 2013 Best in Travel. AirAsia got the latest accolade when it was voted by readers to the top spot in the 'Top 10 Budget Airlines' category.
Majority of the votes, or 70%, came from Asia while 15% each came from Europe and North America. Asian countries represented by readers who participated in the poll came from China, Japan, India, South Korea, Philippines, Hong Kong, Thailand, Malaysia, Singapore and the Middle East.
The decisions to vote for the top spot in each category is determined by the readers themselves, such as actual travel experience with the airline, word-of-mouth and knowledge of the brand through advertising.
Siegtraund Teh, AirAsia Group Chief Commercial Officer, can't hide his happiness saying that the recent honor received by the airline is a testament to their strong marketing effort. He was thankful to the people who chose AirAsia as their most preferred airline and voted to the top spot.
He further said that their in-flight service is also a great factor why people keep flying with them all through these years. The brand only stays relevant if customer satisfaction is achieved, which has been the airline's goal.
He said that they will remain true to their promise to give customers value for their money by flying with them at a low price.
AirAsia consistently retains its top spot in the same category year after year since its debut in the poll in 2009. The low-cost pioneer in Asia has has set the trend in budget travel in the region. Apart from its home-base in Malaysia where AirAsia X is headquartered, it has also local subsidiaries in Indonesia, Thailand, the Philippines and soon, India.
It flies to 85 destinations across its entire network in 21 countries. It has one of the youngest fleet of A320 aircraft in the world and it has been a regional leader in the budget travel sector. It anchors on its low-fare business model which allows them to offer their passengers ticket at incredibly low price. The price has been set at such level due to the omission of the usual add-on products and services commonly offered in full-service airlines such as meal on board, baggage allowance, seat preference, among others.
Since it commenced operations eleven years ago, the AirAsia Group has flown more than 180 million passengers across its network.
Smart Travel Asia is the only online travel magazine which boasts over 1 million readers from, around the world. It has conducted the annual online poll, Best in Travel, since 2004 to guide its readers make their decisions based on the customers' review on certain products in the travel industry.
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