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AirAsia Expands Beyond Business; Includes Competitors’ Flights to Booking Website
18th Nov 2019
Budget carrier AirAsia Group Berhad is set to expand its product offering with the inclusion of its competitors’ flights into its booking website.
Airasia.com head of online distribution Rajiv Kumar said on November 18 that the plan was in line with the group’s efforts to make AirAsia a leading travel and lifestyle platform.
The group partnered with kiwi.com - an online travel agency – for content and technology sharing. Once sealed, AirAsia website users will be allowed to book flights to destinations with over 100 airlines not served by AirAsia such as the Americas, Middle East, New Zealand, Europe and Australia.
AirAsia said that it was also looking to partner with other airline companies that will complement its existing flight destinations and travel services.
“When we started AirAsia as a low-cost airline back in 2001, I never thought one day we would be selling our competitors. But if there’s one thing I’ve learned, it’s never say never,” AirAsia Group Chief Executive Officer (CEO) Tony Fernandes said.
“Never say never and believe the unbelievable. Today, with the help of Kiwi.com, we are reinventing ourselves as more than just an airline, bringing to life our vision for airasia.com to be the region’s one-stop travel shop,” he added.
For his part, Kiwi.com CEO Oliver Dlouhy said that the company was proud to be selected to power AirAsia’s transformation.
“We have an abundance of airlines and ground carriers at our disposal and together with AirAsia and its enormous customer base, we are proud to be able to open their platform to the rest of the world,” he said.
To kick-off its plan, AirAsia launched and commenced with a global marketing campaign at its headquarters in Kuala Lumpur, Malaysia.
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