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Nok Air Boss Confident He’ll Remain After THAI Overhaul
15th Mar 2017
According to industry rumours, the latest aviation strategy overhaul at Thai Airways International (THAI) could also affect its two subsidiaries, particularly the loss-making Nok Air. THAI board, insiders say, is not happy with the way Nok Air executives are doing business and by the fact that they are not able to supervise the low-budget carrier.
In addition, sources also say that many directives from THAI are falling on deaf ears when directed to Nok Air executives. This is another reason for THAI board to be unhappy with the things are at Nok Air.
All of this means that Nok Air boss Patee Sarasin could be counting his last days as the chief executive officer of the budget airline.
However, Mr. Patee dismissed these rumours, saying he is confident THAI board will keep him in his position.
Mr. Patee said:
I am confident there is no problem which could affect my position. Today I want to say THAI also asked me to help further the work. Our executives remain the same. But I would also ask THAI not to bring politics into this.
Nok Air CEO also said he was not notified that he should leave his post and that he would find ways to better manage the company.
THAI overhaul corresponds with the Deputy Prime Minister Somkid Jatusripitak’s opinion that THAI and its subsidiaries Thai Smile and Nok Air must work together on routes to be more competitive in the market.
THAI board met on Tuesday to form the THAI Group, whose task will be to control the management and overall strategy of Thai Airways International, Thai Smile and Nok Air. According to one source, the plan is to separate the market among the airlines and ensure they do not compete among themselves. This will leave THAI with the premium market; Thai Smile will focus on the middle market to regional and neighboring countries, while Nok Air will take over the low-cost carrier (LCC) market.
However, the source said, Nok Air will have to undergo a major improvement in order to compete in the low-cost airline market successfully.
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